team

Coremix Capital was formed by Marty Rifkin, Kate Jones, Karen Holterhoff and Rick Falconer, experienced entrepreneurs who have a proven history of business success.

marty125Marty Rifkin | Senior Managing Director

Mr. Rifkin brings more than 30 years of executive management and product development experience to Coremix Capital. Marty joins Coremix Capital from Avid Health, the national leader in gummy form vitamins and supplements, where he served as Founder, Chief Executive Officer and Chief Imagination and Innovation Officer. He was responsible for developing and maintaining the vision and direction of the company. Marty played a key role in Avid’s domestic and international expansion, leading early growth with revolutionary delivery systems and infrastructure expansion. B.S. in Business Administration, University of Tampa

kate125Kate Jones | Senior Managing Director

k.jones@coremixcapital.com

Ms. Jones brings more than 30 years of executive management and marketing experience to Coremix Capital.  Kate joins Coremix Capital from Avid Health where she served as Founder and President, leading growth and innovative marketing initiatives, as well as advertising and communications. B.A. in Advertising and Marketing, University of South Florida

rick125Rick Falconer | Senior Managing Director

r.falconer@coremixcapital.com

Mr. Falconer has over 30 years of experience in finance, having held prior positions with Arthur Andersen, General Electric and as Chief Financial Officer for six years at Avid Health. His expertise lays in the financial stewardship of a company, including capital and operating budgets, financial affairs and reporting, procurement and debt management. B.S. in Business Administration, Oregon State University

karen125Karen Holterhoff | Senior Managing Director

k.holterhoff@coremixcapital.com

Ms. Holterhoff brings more than 25 years of strategic planning and operations experience to Coremix Capital, having held prior positions with Touche Ross, Deloitte & Touche, Pharmavite and as Chief Operating Officer at Avid Health. Her expertise lays in financial and strategic planning, business development, and operations. B.A. in Business Economics , University of California, Santa Barbara